Apply — Made in Italy Expo 2026 Startup & Scale-up Program

1

You & your company

Who is applying, and how we reach you

Company legal name*

Website*

City*

Country*

Year founded*

Headcount*

Primary contact — full name*

Role*

Email*

Mobile / WhatsApp*

The week runs on WhatsApp — please give a number you actually answer.

How did you hear about the programme?*

2

Track & stage

This shapes everything that follows

Which track are you applying to?*

Startups: early-stage with a product in market and a first US ambition. Scale-ups: established companies ready for commercial expansion.

StartupScale-up

Stage*

Pre-revenueFirst revenueScaling revenueEstablished

Revenue, last 12 months*

Sector — choose all that apply

These map to the Industry Talks themes running alongside the programme.

3

The business

Short answers. They are easier to compare and easier to write.

In one sentence, what do you do and for whom?*

This is the line reviewers read first.

0/200

What problem are you solving, and how do customers solve it today?* 0/900

What is your product today? Be clear about what is live and what is still prototype.* 0/900

Name three current customers or pilots.*

Descriptions are fine if you are under NDA.

0/600

Who are your competitors, and why do you win?* 0/600

Have you raised capital? From whom, and roughly how much? 0/400

4

The United States

The part of the form that matters most

Why the United States, and why now?* 0/900

Who is your ideal customer in the US Southeast?*

Be specific: industry, company size, and the job title of the person who signs.

0/900

Name up to five US companies you would most want to meet during the week.*

We use this to build your meeting list at the Metro Atlanta Chamber.

0/600

What have you already done in the US market?*

An entity, customers, partners, previous trips — or nothing yet. All are valid answers.

0/600

What would make this week a success? Give one measurable outcome.*

This becomes the agenda for your goal-alignment call in September.

0/500

What is the single biggest obstacle to you selling in the US?* 0/500

5

Your Founder’s Associate

Matching starts the Monday after applications close

Every company is matched with a student from an Atlanta university — Emory, Georgia Tech, Georgia State or Kennesaw State. They train with you before you land, work beside you all week, and carry business development forward through the autumn.

Would Italian language skills help?*

Italian neededHelpful, not essentialEnglish is fine

What would you actually give them to do in the first month?*

The best single predictor of whether a match works.

0/600

Hours per week you can commit to working with them, October to December*

1–23–55+

Open to hosting them in Italy for a short visit?

There is no wrong answer here.

YesMaybeNo

6

Attendance & logistics

Tuesday 22 to Saturday 26 September 2026, Atlanta

Who will physically attend, and in what role?*

A founder or CEO in the room makes a large difference to what the week produces.

0/400

Can you attend the full week?*

Full weekPart of the weekRemote only

If part of the week or remote only, tell us why. 0/400

Do you need a visa or an invitation letter to enter the US?*

NoInvitation letter onlyYes, a visaNot sure

Will you bring a physical demo or prototype to exhibit?*

YesNoNot sure yet

Dietary requirements or accessibility needs

7

Materials

Current versions, however rough

Pitch deck — shareable link*

Google Drive, Dropbox or DocSend. Please make sure the link is open to anyone with it.

Product demo — link to a video or live demo*

One-minute founder video (optional)

Who you are and why this week. Unlisted YouTube, Loom or Drive link is fine.

LinkedIn profile of the attending founder*

8

Startup & Scale-upProgram

You & your company

Track & stage

The business

The United States

Your Founder’s Associate

Attendance & logistics

Materials

Confirmations

Ready to send?